Have you ever heard the term “Google Cost of Acquisition” (CPA)? Do you know what it is, and more importantly, how it can benefit your business? If not, you’re in luck. In…
Kategorija: Google Ads
What you need to know about Google Adwords return on investment
Google Adwords is one of the most popular forms of online advertising, but success with it comes with its own set of challenges. To maximize your return on investment (ROI), you need…
What you need to know about Google CPM
The world of online marketing is constantly evolving, and understanding the nuances of how digital ads work can be a challenge. Whether you’re just starting out with online ads or you’re an…
What is Google conversion rate?
When it comes to digital marketing and getting the most out of your website, there’s one metric that matters more than any other: conversion rate. A high conversion rate means more people…
What is Google CTR (click-through-rate)?
When it comes to digital marketing, one of the most important metrics to track is your click-through rate (CTR). This is a measure of how often people actually click on an ad…
What is Google bounce rate?
Have you ever noticed that some websites rank higher in the search engine results pages (SERPs) than others? It’s not just luck. Many of the factors that contribute to a website’s ranking…