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How to determine the rate to charge for software projects – part 1

Charge by time (least best) The first and the most common way to charge for software projects is to charge by time. You set an hourly or day rate, and the client buys your time. Personally, this is my least favourite way to charge. However, I still do charge using this method for some projects … Nastavi čitati How to determine the rate to charge for software projects – part 1

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A step-by-step guide to determining who is your customer

The expert advice above on buyer personas provides a great starting point for determining who is your customer. Take things even further with the below step-by-step guide to creating a meaningful, accurate buyer persona. Research your audience. Gather information on your current customers through Google Analytics and social media insights. Use that to identify demographic … Nastavi čitati A step-by-step guide to determining who is your customer

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Everyone Is Not Your Customer: That’s OK

Starting a business is an exciting time, and it's understandable that you want to introduce your new company to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you're selling.  As a small business owner, it's important to feel enthusiastic about your … Nastavi čitati Everyone Is Not Your Customer: That’s OK

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Why is cash flow important to a small business?

Cash flow is important to a small business because it shows how much money is actually moving in and out of your company, not how much money you're awaiting from accounts receivable. If your cash flow is positive, you'll know you're earning more money than you’re spending, and you'll have cash on hand to cover … Nastavi čitati Why is cash flow important to a small business?