Content is one of the most important aspects of any business’ marketing strategy. It’s what draws customers in, communicates your brand message, and encourages them to take action. But with the ever-evolving digital landscape, it can be difficult to keep up with all the latest trends and develop content that stands out. So how do you ensure your content stays on top? Fortunately, we have you covered. In this blog post, we will share 20 expert tips for developing a great content strategy that works for you and your customers. From creating content that resonates with your target audience to optimizing it for SEO and more, these tips will help get you started on the right foot.
Content is key
If your content strategy is not up to par, your entire marketing campaign will suffer. That’s why it’s so important to make sure that you are investing time and resources into creating high-quality content. Here are a few tips to help you get started:
1. Define your target audience – who are you trying to reach with your content? What type of content will they find most useful?
2. Keep your content relevant – make sure that what you’re publishing is aligned with your business goals and objectives.
3. Make it visual – people are more likely to engage with visual content than text-heavy pieces. Use images, infographics, and videos to break up your text and add interest.
4. Write compelling headlines – without a great headline, even the best piece of content will go unnoticed. Spend time crafting headlines that accurately reflect the topic at hand and compel readers to click through.
5. Promote your content – once you’ve created killer content, make sure it gets seen by the right people by sharing it across your social media channels and other online platforms.
Know your audience
An effective content strategy starts with understanding who your audience is and what they want to see from you. Take the time to segment your audience and create personas that represent them. This will help you better understand their needs and how you can address them through your content.
Once you know your audience, it’s important to set some goals for what you want to achieve with your content. Do you want to drive traffic to your website? Generate leads? Increase brand awareness? Keep in mind that different types of content will be better suited for different goals. For example, if you’re looking to increase web traffic, blog posts and articles are a great option. If you’re looking to generate leads, whitepapers or eBooks would be more appropriate.
Creating great content isn’t easy, but it’s worth the effort when it comes to driving results for your business. Keep these tips in mind as you develop your own content strategy and you’ll be on your way to success.
Create a content calendar
When it comes to content strategy, one of the most important things you can do is create a content calendar. This will help you map out what content you need to create and when you need to publish it. Here are some tips for creating a great content calendar:
1. Start with your overall goals in mind. What do you want to achieve with your content? Once you have your goals in mind, you can start mapping out what kind of content you need to create to help achieve those goals.
2. Take into account all of the different types of content you can create. A content calendar should not just be about blog posts. Think about other types of content like ebooks, infographics, webinars, etc. that can help you achieve your goals.
3. Plan ahead as much as possible. By planning ahead, you’ll be able to better batch your content creation and have a more consistent publishing schedule. This will also make it easier to promote your content since you’ll know exactly what’s coming up next.
4. Make sure to leave some wiggle room in your calendar. Things always come up and things never go exactly as planned. So leave some room in your calendar for those inevitable bumps in the road.
5. Use an editorial calendar tool to help manage your calendar and publication schedule. There are a number of great editorial calendar tools out there that can make managing your calendar a breeze (we use CoSchedule here
Make sure your content is shareable
The best way to make sure your content is shareable is to first ensure that it is high quality and informative. If your content is compelling, interesting, and useful, readers will be more likely to want to share it with their friends and followers. Additionally, you can make it easier for readers to share your content by including social media buttons or links on each page of your website or blog. By making it easy for readers to share your content, you’ll be more likely to see it shared widely across the web.
Use social media to your advantage
1. Use social media to your advantage
As a small business, you may feel like you’re at a disadvantage when competing against larger businesses with bigger budgets for marketing and advertising. However, one area where you can level the playing field is through social media.
Social media platforms are free to use, and with a little creativity, you can reach a large audience with minimal effort. Here are some tips for using social media to your advantage:
1. Define your goals. What do you want to achieve by using social media? Whether it’s increased brand awareness, more website traffic, or better customer engagement, make sure you have specific goals in mind. This will help inform your strategy and ensure that your efforts are focused and effective.
2. Know your audience. Who are you trying to reach with your social media content? What kind of content will resonate with them? Make sure you understand your target audience before creating any content.
3. Create quality content. Once you know what kind of content will resonate with your audience, it’s time to start creating! Post interesting and engaging content that will encourage people to follow and share your page.
4. Be active and responsive. In order to maintain a strong presence on social media, you need to be active on a regular basis. Post new content frequently, and make sure to respond promptly to any comments or questions from followers.
Write headlines that pack a punch
In today’s content-saturated world, it’s more important than ever to make sure your headlines pack a punch. After all, the headline is often the first thing a potential reader will see, and it’s your chance to make a good impression.
Here are some tips for writing headlines that will grab attention and make people want to read more:
1. Be clear and concise.
2. Use strong verbs.
3. Write for your audience.
4. Make it interesting.
5. Test different headlines.
Pay attention to SEO
1. Pay attention to SEO: Make sure your content is keyword rich and optimised for search engines. This will help you attract more traffic and improve your chances of ranking higher in search results.
2. Plan your content: Map out what you want to say before you start writing. This will help you stay on track and ensure that your content is coherent and cohesive.
3. Write for your audience: Keep your target reader in mind when crafting your content. Write in a style and tone that appeals to them, and make sure the information you include is relevant and useful to them.
4. Edit ruthlessly: Once you’ve written your piece, go back through it with a critical eye. Cut out anything that isn’t absolutely necessary, and polish up the language so that it reads as smoothly as possible.
5. Promote your content: Once it’s published, don’t just sit back and hope people will find it; actively promote it across your social media channels and other platforms. The more eyes you can get on it, the better!
Structure your articles for easy reading
When it comes to writing articles, it is important to keep your audience in mind. After all, you want people to read what you have written and actually understand it. That said, there are a few things you can do to make your articles more readable.
For starters, try to use shorter paragraphs. People generally have a shorter attention span when reading online, so longer paragraphs can be off-putting. Breaking up your text with shorter paragraphs makes it easier for readers to digest.
In addition, make use of headings and subheadings to help structure your article. This again makes it easier for people to skim through and pick out the key points.
Finally, try to use simple language where possible. Jargon and complicated terms will only serve to confuse your reader and make them lose interest. Write as if you were explaining the concepts to a friend – in most cases, this will result in clearer, more understandable text.
Use images, infographics, and videos
Images, infographics, and videos are great ways to break up text and add visual interest to your content. When used correctly, they can also help convey your message more effectively. Here are a few tips for using these types of content in your content strategy:
– Use images that are relevant to your topic and that add value to your article. Avoid using generic stock photos whenever possible.
– Infographics can be a great way to simplify complex topics or data sets. Be sure to use clear and easy-to-understand visuals.
– Videos can be extremely engaging and informative. If you decide to use videos in your content strategy, be sure to host them on a reliable platform like YouTube or Vimeo.
Repurpose your content
If you want to get the most out of your content, you need to repurpose it. By taking one piece of content and turning it into several different pieces, you can reach a wider audience and get more mileage out of your content. Here are some ways to repurpose your content:
1. Create an infographic – An infographic is a great way to take a complex piece of information and turn it into something that is easy to digest and share.
2. Turn a blog post into a video – If you have a blog post that is doing well, why not turn it into a video? This is a great way to reach people who prefer to consume content in this format.
3. Create an ebook – Have a series of blog posts that go well together? Turn them into an ebook! This is a great way to package your content and make it easy for people to consume.
4. Republish on other platforms – Don’t just limit yourself to publishing on your own website or blog. There are many other platforms where you can republish your content and reach a whole new audience.
5. Create social media images – Social media images are a great way to get people’s attention on social media platforms like Twitter and Facebook. You can easily create these by usingCanva or Pablo by Buffer
Keep it fresh
1. Keep it fresh
The most important thing you can do to keep your content strategy fresh is to keep your content fresh. That means creating new and original content on a regular basis. It can be tough to come up with new ideas, but it’s worth it to keep your audience engaged.
One way to ensure you’re always creating fresh content is to have a content calendar. This will help you plan ahead and make sure you’re never scrambling for something new to post. If you need some help getting started, there are plenty of great resources online that can give you ideas for what to post and when.
Another key part of keeping your content strategy fresh is staying up-to-date on the latest trends in your industry. This way, you can create content that appeals to your target audience and helps you stand out from the competition. There are numerous ways to stay informed about the latest industry trends, such as reading trade publications, attending conferences, or following influencers on social media.
By following these tips, you can keep your content strategy fresh and ensure that your audience always has something new and exciting to read from you.
Always be testing
1. Always be testing
Content strategy is not a static process – it should always be evolving to reflect the latest changes in your industry, your audience’s needs, and your company’s goals. That’s why it’s so important to always be testing new ideas and approaches to see what works best for you.
There are a number of different ways you can test your content strategy. One approach is A/B testing, which involves creating two slightly different versions of your content and then seeing which one performs better with your audience. Another option is to simply try out new ideas on a small scale before rolling them out to your entire audience.
No matter how you choose to test, the important thing is that you’re constantly experimenting and tweaking your content strategy to ensure that it’s as effective as possible.
Be consistent
If you want your content strategy to be successful, you need to be consistent. That means publishing new content on a regular basis, and making sure that old content is updated as needed.
It can be helpful to create a content calendar to keep track of what needs to be published when. This can help you stay on track and avoid missing deadlines.
It’s also important to be consistent in the quality of your content. If you start off with high-quality articles, but then switch to lower-quality pieces, your readers will notice and may not stick around for long.
So, if you want to create a great content strategy, make sure you’re prepared to commit to being consistent in both quantity and quality.
