Azure AD meets the needs of many types of users. For instance, an IT administrator can use Azure AD to determine who should have access to applications and resources, based on company requirements. An administrator can add another layer of protection to applications and services by enforcing multi-factor authentication on sign-ins.
Application developers can use Azure AD to enable users to use preexisting credentials to access applications. Developers also use Azure AD to create personalized end-user experiences by accessing organizational user data through APIs that are specific to Azure AD.
If you subscribe to services like Azure or Microsoft 365, you’re already taking advantage of Azure AD. You could use Azure AD to further manage access to your cloud applications.